Author: Rohit Ullal
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Maximizing Your Local SEO Potential: Tips and Tricks
Posted under: How toLocal SEO (Search Engine Optimization) is an online marketing strategy that aims to optimize a website to appear higher in local search engine results pages (SERPs). Many online companies would like to sell products and services internationally. But more often than not, local orders contribute a huge chunk to their revenues. If they want to…
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Bounce Rate: What Is It and How To Reduce It?
Posted under: Beginner’s GuideBounce rate is a metric that measures the percentage of visitors who leave a website after visiting only one page on that website. In other words, it’s the percentage of visitors who “bounce” away from the website without engaging further. A high rate may indicate that the website’s content or user experience is not meeting…
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Learning Management System or LMS: Introduction and Best LMS Softwares
Posted under: OpinionA Learning Management System, or LMS, is a software application used in education and training to manage and deliver learning content, track student progress, and provide communication and collaboration tools for instructors and learners. An LMS provides a centralized platform for creating and delivering educational content, as well as managing both online and in-person learning…
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HTTPS and Authentication of a Web Server
Posted under: Beginner’s GuideHTTPS is a secure communications protocol that is used to authenticate a web server. HTTPS uses SSL (Secure Sockets Layer) or TLS (Transport Layer Security) to encrypt the communication between the web server and the web browser. HTTPS also provides a way to verify the identity of the web server. When a web browser connects…
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HTTP and HTTPS: Details, Differences, and Distinction
Posted under: OpinionYou may have heard about HTTP and HTTPS. In fact, if you look at your website URL, you will see that it is preceded by either HTTP or HTTPS. But what does it mean? But before we go there, we must understand what are hypertext links. Let us see more about them. What are hypertext…
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DNS Abuse: What Is It and How To Avoid It?
Posted under: OpinionDNS abuse is the practice of using the Domain Name System (DNS) to maliciously redirect internet traffic. According to Verisign, DNS abuse comprises five categories of harmful activities that affect the DNS: botnets, malware, pharming, phishing, and spamming, with spamming being the route through which the other activities are given effect. Other security threats such…
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Customer Loyalty: 10 Ways to Earn it
Posted under: How toCustomer loyalty is the result of a strong, positive relationship between a customer and a company. It is the customer’s willingness to continue doing business with a company, despite changes or difficulties, because they have been satisfied with the company’s products or services in the past. Customer loyalty is often rewarded with loyalty programs or…
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Form Builder Plugins: What Are They, Benefits and the Best WordPress Form Builder Plugins
Posted under: Beginner’s GuideWordPress form builder plugins allows you to create custom forms for your WordPress site. With a form builder, you can drag and drop form fields to create a form, add custom validation rules, and manage submissions. WordPress form builders are a great way to create custom forms for your site without having to code them…
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Customer Journey Map: How to Prepare One for Your Online Business
Posted under: How toIn an earlier post, we gave you a brief introduction to customer journey maps. A customer journey map is a tool used by businesses to visualize the journey a customer takes from initial awareness of a product or service, through to purchase and beyond. The map is designed to help businesses understand what steps a…
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WordPress Domain Name: The What, Why, and How
Posted under: Beginner’s GuideA domain name is an identification string that defines a realm of administrative autonomy, authority, or control on the Internet. They are used in various networking contexts and for application-specific naming and addressing purposes. In general, they identify a network domain, or it can be an alias for an IP address. The first-level set of…