Every marketer is grappling with a few difficult questions. How can I communicate with my customers most effectively? How do you keep your customers interested and willing to engage with you again?
Two channels that have shown a lot of promise in recent years in helping businesses reach out to their customers are push notifications and email marketing.
Actually, email marketing has been around for longer than push notifications, but both have their uses. First, we will see what they are, then we will discuss the pros and cons of each, what the key differences between each are, and finally, we will discuss use cases for each of them.
What are push notifications?
Push notifications are a feature of modern smartphones that allow apps to send alerts to users even when the app is not actively being used. This can be useful for staying up-to-date on the latest news, weather, or sports scores, but it can also be a source of annoyance if notifications are constantly interrupting you. Many apps allow you to customize your push notification settings so that you only receive the alerts that you actually care about.
Some popular push notification applications are
PushEngage is a web push notifications tool that allows website owners and developers to send push notifications to their website visitors. PushEngage is easy to use and provides a variety of features to make web push notifications more effective. Some of the features include: the ability to segment users, send notifications to specific devices, track user engagement, and more. PushEngage is an effective way to communicate with website visitors and can be used for a variety of purposes such as promoting new content, special offers, or simply keeping users updated on what’s new.
iZooto is an app that allows you to get breaking news and current affairs delivered straight to your mobile device. With iZooto, you can stay up-to-date on the latest news stories, whether you’re at home or on the go. Plus, you can customize your newsfeed to ensure that you’re only getting the stories that matter to you. Whether you’re interested in politics, sports, or entertainment, iZooto has you covered.
OneSignal is a powerful marketing tool that allows businesses to send targeted, automated messages to their customers. With OneSignal, businesses can segment their customers based on criteria like location, purchase history, and more, and then send them personalized messages that are designed to convert them into loyal, repeat customers. OneSignal is an essential tool for any business that wants to take their marketing to the next level.
Webpushr is a powerful tool that allows you to send push notifications to your website visitors. You can use it to engage with your audience, promote your products or services, or simply keep them up to date with what’s going on. Webpushr is easy to use and set up, and it’s compatible with all major browsers.
VWO Engage is a powerful marketing tool that allows businesses to create and track engaging customer experiences. With VWO Engage, businesses can design customized customer journeys, track customer engagement across channels, and measure the impact of customer engagement on business outcomes. VWO Engage is a valuable tool for businesses that want to create meaningful customer experiences that drive results.
What is email marketing?
Email marketing is a form of online marketing that uses email to promote products or services. Email marketing can be used to build relationships with customers or customers-to-be, as well as to promote sales or special offers. Email marketing is a relatively inexpensive and easy way to reach a large audience.
Some popular email marketing tools are
MailChimp is a marketing automation platform and an email marketing service. It allows businesses to design and send marketing emails, automate email marketing campaigns, and track results. MailChimp also offers a wide range of features, including templates, design tools, list management, and segmentation.
Active Campaign is a marketing automation platform that helps businesses automate their marketing and sales processes. It includes a wide range of features such as email marketing, campaign management, contact management, lead management, and more. Active Campaign also offers a wide range of integrations with popular third-party applications such as Salesforce, Google Analytics, and more.
Drip is a marketing automation tool that helps businesses automate their marketing and sales tasks. It allows businesses to create and manage their customer relationships, automate their marketing campaigns, and track their sales performance. With Drip, businesses can save time and money by automating their marketing and sales tasks.
SendFox is a powerful email marketing tool that helps you reach your customers and grow your business. With SendFox, you can create beautiful email newsletters, automate your email marketing, and track your results. SendFox is the perfect tool for businesses of all sizes.
Pros of push notifications
There are several benefits to incorporating push notifications on a WordPress website. Perhaps most notably, push notifications can help to increase website engagement and encourage return visits. By sending timely and relevant information directly to users, you can keep them informed and engaged with your site.
Additionally, push notifications can help to boost website traffic and generate leads. Used effectively, push notifications can be a powerful tool for driving website growth and success.
Cons of push notifications
There are a few potential drawbacks to using push notifications on a WordPress website. First, if not configured correctly, they can be quite annoying to website visitors. Secondly, they can potentially decreased website traffic, as users may unsubscribe from notifications or disable them altogether. Finally, they can be resource-intensive, especially if your website generates a lot of notifications.
Pros of email marketing
Email marketing is an extremely effective way to reach a large audience of potential customers. It is also very cost-effective, as it is much cheaper to send an email than it is to send a direct mail piece.
Additionally, email marketing allows you to track the results of your campaigns, so you can see how many people opened your email, clicked on your links, and took action. This data can help you to refine your email marketing strategy over time and ensure that you are reaching your target audience.
Cons of email marketing
Email marketing can be a very effective tool for promoting your business, but there are some potential drawbacks to consider.
First, it can be difficult to stand out in the inbox. With so many emails being sent every day, it can be tough to get yours to stand out from the rest. You’ll need to have a strong subject line and compelling content to grab attention.
Another potential downside is that people can unsubscribe from your emails at any time. If someone unsubscribes, you’ll no longer be able to reach them with your marketing messages. Finally, spam filters can sometimes trap legitimate emails, preventing them from reaching the intended recipient.
Key differences between push notifications and email marketing
First, push notifications are typically shorter and more to the point than email marketing messages.
Second, push notifications are delivered in real-time, while email marketing messages are typically delivered on a set schedule.
Third, push notifications can be delivered even if the user is not actively using the app, while email marketing messages can only be delivered when the user is actively interacting with the email client.
Finally, push notifications can be segmented and targeted to specific users, while email marketing messages are typically sent to a broad audience.
When to use push notifications?
The decision of when to use push notifications will vary depending on the specific app and its purpose. However, in general, push notifications should be used sparingly and only for truly important messages. Otherwise, users are likely to find them annoying and disable them.
Some apps may use push notifications for time-sensitive messages, such as news alerts or sports scores. Others may use them to deliver important updates or special offers. Still others may use them simply to keep users engaged with the app. Ultimately, it is up to the app developer to decide when push notifications are appropriate.
When to use email marketing?
The best time to use email marketing will vary depending on the type of business you have, the products or services you sell, and the goals you are hoping to achieve. However, there are some general guidelines that can help you determine when email marketing will be most effective for your business.
If you have a new product or service to promote, email marketing can be an excellent way to generate interest and increase sales. If you are launching a new website or blog, email marketing can also be a great way to drive traffic to your site. Email marketing can also be used to build relationships with your customers, keep them updated on your latest news and offerings, and provide them with valuable information or coupons.
In general, email marketing is most effective when used to promote products or services that are new or have recently been updated. It can also be used to drive traffic to your website or blog, or to build relationships with your customers. If you are not sure when to use email marketing for your business, consider consulting with a marketing expert to get started.
Conclusion
As you can see, push notifications and email marketing shares some features but for the most they are quite different. Each have their own unique applications and one should not make the mistake of mistaking one for the other. Experiment with both of them to find out which mode of marketing works best for your business.